About Us

HOW IT ALL BEGAN – Silvery.co.za is one of South Africas largest online jewellery stores, selling sterling silver, gold filled and rose gold pieces. Silvery was founded in 2013 by Entrepreneur Cindy Bezuidenhuot in Durban South Africa after she found an opportunity to provide unique handcrafted jewellery. Cindy grew the home based business, and expanded the range from 30 Sterling Silver products to a total of 390 products including Gold filled and other metal products.

Under New Ownership – In 2016 Silvery was acquired by Pack Now(Pty) Ltd, founded by Justin Blake. Justin saw the opportunity to grow the young jewellery business from a home-based business and transform it into an international company, providing quality handcrafted products from South Africa.

International Markets – Silvery will soon be expanding Internationally. Vanessa – Co-Partner – will be expanding the once home based business into Germany and other European markets.