About Us

HOW IT ALL BEGAN – Silvery.co.za is one of South Africa’s largest online jewellery stores, selling sterling silver, gold vermeil and rose gold vermeil pieces. Silvery was founded in 2013 by Entrepreneur Cindy Bezuidenhuot in Durban South Africa after she found an opportunity to provide unique handcrafted jewellery. Cindy grew the home based business, and expanded the range from 30 Sterling Silver products to a total of 390 products including Gold filled and other metal products.

UNDER NEW OWNERSHIP – In 2016 Silvery was acquired by Pack Now(Pty) Ltd, founded by Justin Blake. Justin saw the opportunity to grow the young jewellery business from a home-based business and transform it into an international company, providing quality handcrafted products from South Africa.

INTERNATIONAL MARKETS – Silvery is growing internationally. Vanessa Mühle – Co-Partner – has expanded the once home based business internationally and founded My Silvery Germany in 2017. Silvery will be expanding into other European markets soon.


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